Johnson´s Baby Bath is as gentle to the eyes as pure water. Your baby was born with a natural protectiv barrier that helps protect his or her skin from the enviroment. Some cleansers, like soap, can strip away these natural defenses and alter the pH of your baby´s skin. This is why Johnson´s Baby Bath was clinically formulated with a neutral pH and is soap-free, hypoallergenic and dermatologist and allergy-tested to clean gently, yet effectively. And of course it has our No More Tears formula that is as gentle to the eyes as pure water, because infants do not have normal tear secretions to protect their eyes from irritants. Lathers quickly, rinses easily and completely.